INTELEKTUAL (Jurnal Administrasi Publik dan Ilmu Komunikasi)

Peningkatan Kualitas Pelayanan Melalui Inovasi Pelayanan Publik Bidang Administrasi (Studi pada Aplikasi Poedak Dinas Kependudukan dan Pencatatan Sipil Kabupaten Gresik)

Siti Marwiyah — 2025-07-25

The development of information technology and the demands of the majority of society for services have encouraged the government to carry out digital transformation by creating innovation and improvements in public services to improve the quality of the services themselves. The Gresik Regency Population and Civil Registration Department is currently developing services through the poedak website which is used in managing population administration documents. This research is a qualitative descriptive method that describes the implementation of Poedak innovation and analysis of the quality of administrative services through the Poedak website which is based on the service quality theory according to Tcipto. The results of this research show that the implementation of the Poedak website is a form of the Gresik Regency Dispendukcapil office in encouraging e-Government in services. With this Poedak website, it is hoped that the public will be able to submit documents online without having to come to the Dispendukcapil office directly so that it is time and cost effective. If it is based on service quality with theoretical indicators of responsiveness, assurance, empathy, it has worked well and in accordance with service criteria. However, in terms of reliability indicators in the service process, it was found that employees still tend to rush in explaining services, so this is what causes input errors because people still don't fully understand what is meant. In terms of Tangibles indicators, waiting room facilities are still considered to be poor because they do not prioritize the comfort of the community as service recipients.

Keywords: Service Quality, Public Service, Poedak.

Evaluasi Penerapan Aplikasi Sicantik Cloud Dalam Pengelolaan Data Perizinan (APDP) Berbasis Information Technology (IT)

Imam Sucahyo — 2025-07-25

The use of information technology transforms government activities with the aim of increasing the effectiveness and efficiency of government administration which has an impact on the quality of service. One of the innovations from the Ministry of Communication is SiCantik Cloud, a smart application for integrated public cloud-based licensing services that can be used by government agencies independently. The Gresik Regency

Investment and Integrated One-Stop Service Office (DPMPTSP) is currently implementing the SiCantik Cloud application in licensing services. This study aims to evaluate the implementation of the SiCantik Cloud application based on the Regulation of the Minister of State Apparatus Empowerment and Bureaucratic Reform Number 15 of 2014. The determination of informants using the purposive sampling method totaling 6 informants consisting of DPMPTSP employees) Gresik Regency and the community as users of the SiCantik application. Based on data from findings in the field, the implementation of the SiCantik Cloud application in Gresik Regency has been able to provide a positive impact on services that can increase the issuance of business permit documents every year. The features in the Sicantik application are considered simple and easy enough for the public to understand, although there are still people who do not fully understand how to operate the Sicantik application. The results of the evaluation by researchers based on the indicators of Requirements, Systems, mechanisms and procedures, Service period, Costs, Service products, and Complaint handling are considered to be in accordance with the SOP stated in the Gresik Regent Regulation Number 94 of 2021 concerning the Implementation of Business Licensing and Non-Licensing Services in Gresik Regency and are very helpful in terms of services that are easy and fast.

Keywords: SiCantik Application, Evaluation, Public Service.

Implementasi Program Administrasi Kependudukan Pada Pelayanan Akta Kelahiran Di Kelurahan Babatan Kecamatan Wiyung Kota Surabaya

Shelvia Dwi Indriani — 2025-07-25

The population administration program is a Surabaya City government policy to optimize services and ensure that rights ownership of citizen identity can be accessed easily and quickly. Babatan subdistrict is one of the subdistricts implementing the program and problems were found the low level of birth certificate ownership and there were still people who did not know about the program. This research analyzes the implementation of the program in Babatan Subdistrict birth certificate service, using a descriptive method with a qualitative approach. Data was collected through observation, interviews, and documentation, with both primary and secondary data sources. Data analysis techniques through data collection, data reduction, data presentation and verification. The focus of this research by Edward III theory: communication, resources, disposition, bureaucratic structure. The results of research on communication indicators still found obstacles as information distribution to the public is uneven. In the resource indicators, there were issues with facilities, such as computers lacking camera features, and problems with the Klampid Application. The disposition indicator showed a strong commitment to program implementation, while the bureaucratic structure followed Standard Operating Procedures (SOP). Recommendations include intensive communication and raising awareness about adult birth certificate ownership, adding webcams to computers, and officers being more active in communicating if there are application problems that result in delays in completion.

Pola Komunikasi Internal Terhadap Kinerja Pegawai Di Kantor Sekretariat Daerah Kabupaten Gorontalo

Susanti Bilondatu — 2025-07-25

This research aimed to examine and identify the internal communication patterns effecting employee performance at the Regional Secretariat Office of Gorontalo Regency. The study employed a qualitative approach with descriptive research. The primary data sources included the Assistant III for General Administration of the Regional Secretary, Head of the General Subdivision, Head of the Protocol Subdivision, General Section Staff, Protocol Section Staff and Policy Analysts. Data collection methods involved observations, interviews, and documentation. The results indicated that the internal communication patterns at the Regional Secretariat Office of Gorontalo Regency were not accurate and responsive This was evident from the vertical communication pattern, which showed inaccuracies and a lack of responsiveness. This left staff confused and unclear about the instructions communicated by leadership. As a result, confusion arose that affected the execution of daily tasks Employee performance tended to decline because time and energy were wasted on seeking clanty or addressing mistakes caused by poorly understood instructions.

In terms of horizontal communication, negative dynamics among colleagues at the same level were observed, such as small exclusive groups, a tendency to avoid conflict, and allowing conflicts to persist without resolution, which hindered optimal teamwork Employee performance was impacted due to a lack of synergy in completing joint tasks and regarding diagonal communication, inaccuracies and lack of transparency in cross-division and hierarchical communication hampered coordination and team collaboration communication between divisions and across hierarchies was still not accurate and responsive. On the ground, vanous challenges affected its efficiency and effectiveness The lack of transparency from leadership resulted in miscommunication across divisions. hindering timely task completion. Employees who felt they did not receive clear information or adequate support might become frustrated, negatively impacting their motivation and performance.

Keywords: Internal Communication Patterns; Employee Performance; Organization

Strategi Corporate Image Dalam Meningkatkan Kepuasan Pelanggan Di Media Sosial Tiktok

Hocky Nis Kharisma Dewi — 2025-07-25

Currently, the business world is experiencing very rapid growth. causing various industrial sectors to compete with each other, including the cosmetics industry. In this era, the cosmetics industry not only focuses on beauty, but also functions as skin care. Of the various types of skin care that are currently popular, namely facial masks, they sell very quickly in the market. Among the skin care brands that exist today, skintific has emerged as a well-known skincare brand that is on the rise. Research Approach In this study, we used a descriptive qualitative research method. according to (Bungin, 2008) Qualitative research is research that aims to understand social phenomena from the perspective of participants or research subjects by prioritizing meaning, process, and contextual understanding. Qualitative methods are a set of ways to analyze and understand the meaning that is relevant to individuals or groups in the context of humanitarian or social problems. This qualitative research is exploratory, which means it is the first step in research with a broad scope. Exploratory research is very important because it can produce a strong foundation for obtaining detailed ideas related to the main problem, as well as for developing existing research.

Keywords: Image brand, tiktok, digital marketing strategy, skincare, skintific.

Peran Brand Ambassador Dalam Membentuk Keputusan Pembelian Produk

Reva Fisalsabila — 2025-07-25

This study aims to investigate the function of brand ambassadors in influencing consumer purchasing choices through a case study of the selection of South Korean actor, Song Joong Ki, as the brand ambassador of the Scarlett Whitening product. Brand ambassador is a strategy in marketing communication aimed at strengthening brand image and establishing an emotional connection between consumers and products. In this study, the approach used is qualitative with a literature review method that studies various relevant academic sources in the last five years. The findings of this study indicate that the appointment of Song Joong Ki as a brand ambassador has a significant impact on increasing brand awareness, product credibility, and also driving consumer purchasing decisions. Visual appeal, good reputation, and high levels of trust in public figures such as Song Joong Ki are the main factors that strengthen the product image in the eyes of consumers. This approach has proven successful in reaching a wider audience, especially among young people who are influenced by the Korean Wave phenomenon. This study underlines that the use of famous international celebrities as brand ambassadors can increase the competitiveness of local brands amidst increasingly tight competition in the cosmetics industry.

“Women Support Women” dan Transformasi Digital: Konstruksi Realitas Sosial pada Komunitas Daring Ibu Punya Mimpi

Lina Rahmasari — 2025-07-25

Fenomena saling mengomentari pilihan hidup antar perempuan kemudian melahirkan istilah “Women Support Women” yang semakin populer dalam satu dekade terakhir. Seiring berkembangnya media sosial, bentuk dukungan ini pun bertransformasi ke dalam bentuk virtual. Baik melalui pertukaran pesan di kolom komentar sebuah postingan, maupun solidaritas yang berbasis pada pemberdayaan komunitas. Penelitian ini bertujuan untuk menganalisis peran komunitas Ibu Punya Mimpi dalam mengubah konstruksi realitas perempuan melalui platform digital. Dengan menggunakan pendekatan kualitatif dan metode studi kasus, penelitian ini akan mengeksplorasi bagaimana komunitas melalui berbagai aktivisme digital mengedukasi perempuan untuk memberdayakan diri guna meraih mimpinya, terutama setelah melalui fase awal menjadi ibu. Selain itu, penelitian ini juga menggarisbawahi bagaimana media sosial telah menjadi fasilitator bagi perempuan untuk menunjukkan bentuk solidaritasnya meskipun berada di lokasi geografis dan latar belakang budaya yang berbeda. Solidaritas ini semata-mata untuk mewujudkan ketahanan dalam menghadapi tantangan sosial dan personal. Penelitian ini menggunakan pendekatan teori konstruksi sosial untuk memahami bagaimana media sosial menciptakan realitas baru yang mendorong pemberdayaan perempuan. Dari kajian ini ditemukan bahwa komunitas seperti Ibu Punya Mimpi dapat menjadi ruang bagi perempuan untuk mendefinisikan kembali perannya di era digital. Yaitu peran perempuan karier yang tidak hanya berada di luar rumah, tetapi juga ibu yang bekerja dan memberdayakan keluarganya. Komunitas ini berfokus untuk mendorong perempuan agar dapat memaksimalkan potensinya agar dapat berkontribusi bagi kemajuan peradaban. Kajian ini diharapkan dapat memberikan sumbangan akademis bagi kajian komunikasi pembangunan, khususnya pada topik pemberdayaan perempuan, khususnya di era digital.

Pelaksanaan Pelayanan Publik di Ekowisata Kebun Raya Mangrove Surabaya 1

Natasyah Elsistyana Putri — 2025-07-25

This study aims to determine the implementation of public services in the Surabaya Mangrove Botanical Garden 1 through the application of public service dimensions. The method used is descriptive qualitative, namely a research method that aims to understand social phenomena in depth, data collection techniques using interviews and documentation with sources in data mining in the field, processing data from the field, making research reports. Qualitative research using the Theory of Public Service Dimensions used in research according to ZEITHAML. Parasuraman, Berry / et.al. (1990) there are 5 dimensions in public services, namely tangibles, reliability, responsiveness, assurance, and empathy. The results of this study are that the implementation of public service dimensions can improve public services in the Mangrove Botanical Garden, where the 5 dimensions of public service above have been implemented well. Tangibles: service buildings, posters, and attractive facilities, reliability: officers provide education according to their fields, officers solve visitor problems quickly and efficiently, responsiveness: officers prioritize the interests of visitors and provide responsive responses to visitors, strict SOP assurance on processing facilities in Mangrove Ecotourism, and empathy: an employee in Mangrove Ecotourism communicates with everyone fairly, openly, and equally without distinguishing status, position, background, ethnicity, religion..

Keywords: Service, public, ecotourism, mangrove, Surabaya

Tata Kelola Pertambangan Berbasis Aplikasi SIMBARA Sebagai Pencegahan Kerugian Keuangan Negara

Anisa Kurniatul — 2025-07-25

This study aims to assess the effectiveness of the implementation of the Mineral and Coal Information System (SIMBARA) in supporting the digital transformation of mining sector governance in Indonesia and its role in preventing potential state financial losses. SIMBARA has been developed as an integrated platform connecting various ministries and government agencies to ensure transparency, accountability, and efficiency in the end-to-end management of mineral and coal resources. The research adopts a qualitative descriptive approach through literature review, with data analysis based on the “Miles and Huberman model”, encompassing data reduction, data presentation, and conclusion drawing. Data sources include regulations, government evaluation reports, scientific journals, and relevant academic documents published since 2015. The findings reveal that SIMBARA has successfully integrated cross-sectoral systems such as MODI, MOMS, e-PNBP, and SIMPONI, contributing to enhanced regulatory oversight, expedited licensing processes, and optimized state revenue from Non-Tax State Revenue (PNBP) and taxation. Furthermore, SIMBARA has proven effective in identifying illegal mining activities and various fraudulent schemes, including manipulation of the State Revenue Transaction Number (NTPN). The implementation of this system has been recorded to prevent potential state financial losses amounting to IDR 7.71 trillion during the 2022–2024 period. These findings affirm that SIMBARA serves as a critical foundation for the digitalization of national mining governance that is adaptive, integrated, and sustainable.

Strategi Personal Branding Walikota Surabaya Cak Armuji Pada Akun Tiktok @Cakj1

Tira Fitriawardhani — 2025-07-25

Some tiktok users use these applications creatively to remind themselves of society. As does in his tyres mayor Surabaya city @cakj1, he is flushing himself through the content he gives him. The research aims to endear content in tiktok @cakj1 to determine strategy personal branding an armuji on Surabaya citizens.

In the study, the author employed the qualitative method of analyzing content with Peter montoya 2002's theory approach explaining that there are eight personal branding concepts, spesilization, leadership, differences, visibility, unity, and firmness a good name, through the content observation uploaded in ticktock @cakj1 and previous research and used the documentary study of screeenshoot social media content @cakj1 as a supplement to the study. The contents is "mediating conflict" and "sidak" content that draws much attention from surabaya.

Through analysis, Armuji attempts to identify personal branding as a deputy mayor of the surabaya community who courageously leads the way, by trying to respond to any aspirations of surabaya's citizens quickly and defend justice and be a helper to the common people.

Keywords: Personal Branding, Attracting Attention, Content, Tiktok.

Strategi Komunikasi Internal PT Berca Kawan Sejati Surabaya Dalam Upaya Peningkatan Motivasi Kerja Akibat Isu PHK Karyawan

Naufal Noor Hanif — 2025-07-25

The purpose of this study was to see how PT Berca Kawan Sejati (BKS) Surabaya uses internal communication strategies to improve employee work motivation in response to the problem of layoffs (PHK) that emerged in the company environment. For this study, we conducted in-depth interviews with managers, team leaders, and employees of PT BKS Surabaya branch. The results showed that the company uses three main types of internal communication: downward (from superiors to subordinates), upward (from superiors to subordinates), and parallel (from subordinates to subordinates). One of these communication strategies is to use verbal and nonverbal communication, both formal and informal, and convey work motivation through briefings, internal meetings, and social interactions outside of working hours. However, PT BKS has demonstrated an internal communication strategy that is able to reduce concerns caused by the problem of layoffs and rekindle employees' desire to work.

Keywords : Internal Communication, Work Motivation, Layoff (PHK), HR Management, Communication Strategy