MARKETING GO DIGITAL UNTUK MENINGKATKAN PENDAPATAN KELOMPOK UKM DI DESA BANJAR KEMUNING

Abstract

The purpose of this research is to increase knowledge and skills about digital marketing, especially social media,
for Small and Medium Business (SME) business people to increase their sales and profits. Attended by 8 SME
participants, the methods used in this activity were; first, an explanation of using a power point slide and LCD
projector; second, sharing experiences and discussions; and finally, the direct practice of creating social media
accounts (Facebook, Instagram and OLX) and how to make them attractive to buyers (pictures, words, stories,
etc.). Held on 2 February 2020, this community service was funded by the University of Bhayangkara, Surabaya.
The results show that only a few actively use social media as their promotion tool and they do not separate their
online store accounts from their personal accounts, some others use them occasionally, and the rest of the
participants never use social media marketing due to lack of skills technology. All participants showed great
interest in using social media marketing continuously