OPTIMALISASI DIGITAL MARKETING MIE GACOAN MELALUI KONTEN KREATIF COPYWRITING PADA AKUN INSTAGRAM @mie.gacoan
Article Sidebar
Main Article Content
Abstract
Copywriting is an important part of marketing through digital marketing. So, gacoan noodles also apply creative content in their marketing through copywriting. In creating creative content on his Instagram account, creativity is needed. This study aims to examine how to optimize digital marketing of mie gacoan through creative copywriting content on the @mie.gacoan account.
This study used qualitative descriptive research methods and interview techniques with the Maintenance & Repair Manager who is also the Operational Incharge Handle at the Wiyung Surabaya branch of mie gacoan, as well as making observations on the @mie.gacoan account related to optimizing the digital marketing of mie gacoan through creative copywriting content on the @mie.gacoan account.
The results show that the optimization of digital marketing of creative copywriting content to increase consumer buying interest has run optimally, because consumers feel more aware about the products and brands of gacoan noodles. And when the copywriting content related to the change of menu name and the issuance of a statement that gacoan noodles have obtained halal certification from MUI, making sales turnover and customers of gacoan noodles increase.
Keywords : Digital Marketing, Instagram, Copywriting
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi agree to the following terms:
- Authors retain copyright licensed under a Creative Commons Attribution-NonCommercial 4.0 (CC BY-NC 4.0), which allows others to remix, tweak, and build upon the authors' work non-commercially, and although the others' new works must also acknowledge the authors and be non-commercial, they don't have to license their derivative works on the same terms.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access). Authors can archive pre-print and post-print or publisher's version/PDF.