Strategi Personal Branding Walikota Surabaya Cak Armuji Pada Akun Tiktok @Cakj1
Article Sidebar
Main Article Content
Abstract
Some tiktok users use these applications creatively to remind themselves of society. As does in his tyres mayor Surabaya city @cakj1, he is flushing himself through the content he gives him. The research aims to endear content in tiktok @cakj1 to determine strategy personal branding an armuji on Surabaya citizens.
In the study, the author employed the qualitative method of analyzing content with Peter montoya 2002's theory approach explaining that there are eight personal branding concepts, spesilization, leadership, differences, visibility, unity, and firmness a good name, through the content observation uploaded in ticktock @cakj1 and previous research and used the documentary study of screeenshoot social media content @cakj1 as a supplement to the study. The contents is "mediating conflict" and "sidak" content that draws much attention from surabaya.
Through analysis, Armuji attempts to identify personal branding as a deputy mayor of the surabaya community who courageously leads the way, by trying to respond to any aspirations of surabaya's citizens quickly and defend justice and be a helper to the common people.
Keywords: Personal Branding, Attracting Attention, Content, Tiktok.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish with Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi agree to the following terms:
- The author retains copyright licensed under Creative Commons Attribution-NonCommercial 4.0 (CC BY-NC 4.0), which allows others to remix, adapt, and expand on the author's work non-commercially, and even if someone else's new work must also acknowledge the author and is non-commercial, they do not need to license their derivative works on the same terms.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their websites) before and during the submission process, as this can lead to productive exchange, as well as earlier and greater citation of the published work ( See Impact of Open Access). Authors can archive preprints and postprints or publisher/PDF versions.
References
Bimowati, P. (2014). Manajemen Konflik dalam Perspektif Human Relation. Jurnal Ilmu Administrasi Pawyatan Daha, 1(2), 81–92.
Chania, M. (2023). Personal Branding Melalui Media Sosial Tiktok. 59–60.
Selly Septia Kurniati, Dini Valdiani, I. T. R. (2022). Analisis Personal Branding Fadil Jaidi Di Media. 6(1), 112–121.