Strategi Humas DP3APPKB Surabaya Dalam Upaya Meningkatkan Kesadaran Hidup Sehat Remaja
Article Sidebar
Main Article Content
Abstract
The high number of physical and mental health disorders among Surabaya teenagers requires an appropriate communication strategy from government institutions, especially in building awareness of the importance of healthy living. This study examines the public relations strategy implemented by the Surabaya City Women's Empowerment, Child Protection, Population Control, and Family Planning Agency (DP3APPKB) in an effort to increase awareness of healthy living among teenagers.
The research approach used was qualitative descriptive with a case study method. Data were collected through in-depth interviews, field observations, and documentation, then analyzed using the four-stage public relations strategy model from Cutlip, Center, and Broom, namely: research, planning, implementation, and evaluation.
The results of the study showed that the DP3APPKB public relations strategy included the use of social media, community-based educational campaigns, active involvement of GenRe Ambassadors as agents of change, and a participatory interpersonal approach. This strategy succeeded in increasing adolescent participation in promotive and preventive activities related to physical and mental health. These findings reinforce the importance of the role of government public relations in shaping healthy adolescent behavior through adaptive and innovative public communication.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish with Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi agree to the following terms:
- The author retains copyright licensed under Creative Commons Attribution-NonCommercial 4.0 (CC BY-NC 4.0), which allows others to remix, adapt, and expand on the author's work non-commercially, and even if someone else's new work must also acknowledge the author and is non-commercial, they do not need to license their derivative works on the same terms.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their websites) before and during the submission process, as this can lead to productive exchange, as well as earlier and greater citation of the published work ( See Impact of Open Access). Authors can archive preprints and postprints or publisher/PDF versions.
References
Aisyaroh, N., Hudaya, I., & Supradewi, R. (2022). Trend Penelitian Kesehatan Mental Remaja Di Indonesia Dan Faktor Yang Mempengaruhi: Literature Review. Scientific Proceedings of Islamic and Complementary Medicine, 1(1), 41–51. https://doi.org/10.55116/spicm.v 1i1.6
Annisa Andriani1, Khairunnisa2, M. F. A. (2025). HUBUNGAN ANTARA GAYA HIDUP SEHAT DAN TINGKAT STRES SISWA KELAS XLL SMA NEGERI 10 PEKANBARU. 1(1).
Arif Alfiansyah. (2023). Cegah Kenakalan Remaja, Pemkot Surabaya Beri Pendampingan Psikologis dan Psikoedukasi. Memorandum. https://memorandum.disway.id/
Astika Gita Ningrum, M. K. (2025). Pengaruh Tingkat Pendidikan Orang Tua terhadap Gangguan Emosi pada Remaja Putri di Surabaya. Unairnews. https://doi.org/https://doi.org/10.30574/wjarr.2025.25.1.0115
DISA, K. F. (2023). STRATEGI KOMUNIKASI DUTA GENERASI BERENCANA (GENRE) DALAM MENSOSIALISASIKAN TIGA ANCAMAN DASAR KESEHATAN REPRODUKSI REMAJA (TRIAD KRR) DI KOTA BUKITTINGGI. 6224.
Dispendik Surabaya. (2023). UNICEF Indonesia Dampingi Surabaya Menuju Kota Layak Anak Tingkat Dunia. Dispendik.Surabaya.Go.Id. https://dispendik.surabaya.go.id/ unicef-indonesia-dampingi- surabaya-menuju-kota-layak- anak-tingkat-dunia/
Esti Widiyana. (2025). Remaja Surabaya Bikin Platform Peduli Masalah Kesehatan Mental Anak. https://www.detik.com/jatim/ber ita/d-7791199/remaja-surabaya- bikin-platform-peduli-masalah- kesehatan-mental-anak?
Lestarina, N. N. W. (2021). Pendampingan Remaja Sebagai Upaya Peningkatan Kesehatan Mental Remaja Di Desa Laban Gresik. Jurnal Pengabdian Kepada Masyarakat ITK (PIKAT), 2(1), 1–6. https://doi.org/10.35718/pikat. v2 i1.332
Meilita Elaine. (2024). Kunjungan Pasien Anak-Remaja di RSJ Jiwa Menur Tembus 3.000 pada Semester Awal 2024. Suarasurabaya. https://www.suarasurabaya.net/k elanakota/2024/kunjungan- pasien-anak-remaja-di-rsj-jiwa- menur-tembus-3-000-pada- semester-awal-2024
Moelong, L. J. (2021). Metodologi Penelitian Kualitatif (Edisi Revisi). PT Remaja Rosdakarya.
Mohammad Shihab. (2023). Strategi Kampanye Public Relations Dalam Membangun Kesadaran Tentang Kesehatan Seksual (Studi Kasus: “Hotel For Play”). Jurnal Sosial Terapan, 1(1), 27– 38. https://doi.org/10.29244/jstr.1.1. 27-38
Putri, A., Maria, C., Syahrias, L., & Mustika, I. (2023). Penyuluhan Mental Health Kesehatan Remaja. Sarmini, Angga Putri, Cica Maria, Lisastri Syahrias, Ita Mustika, 6(1), 154–161.
Siregar, S. (2021). Dampak Negatif Pergaulan Bebas Terhadap Remaja Menurut Tinjauan Pendidikan Islam Di Kelurahan Sirandorung Tengah Kecamatan Rantau Utara. Skripsi; Fakultas Tarbiyah Dan Ilmu Keguruan Institut Agama Islam Negeri Padangsidimpuan, 1–98.
Stephanie Angela Tampubolon. (2023). Gangguan Mental pada Remaja, Faktor Dibalik Penyebab Utama Stres pada Remaja dan Risiko yang Harus Diketahui. Fimela. https://www.fimela.com/health/r ead/5800152/gangguan-mental- pada-remaja-faktor-dibalik- penyebab-utama-stres-pada- remaja-dan-risiko-yang-harus- diketahui
Supini, P., Gandakusumah, A. R. P., Asyifa, N., Auliya, Z. N., & Ismail, D. R. (2024). Faktor- Faktor yang Mempengaruhi Kesehatan Mental pada Remaja. JERUMI: Journal of Education Religion Humanities and Multidiciplinary, 2(1), 166–172. https://doi.org/10.57235/jerumi.v 2i1.1760
Tomy Putra Pratama1, Setiyo Hartoto2, B. B. P. (2021). GAMBARAN AKTIVITAS FISIK DAN POLA HIDUP SEHAT SISWA SEKOLAH MENENGAH ATAS DI KOTA SURABAYA. Jurnal Program Studi Pendidikan Jasmani Dan Kesehatan.https://doi.org/https://doi.org/10.32682/bravos.v9i3.1982